Google Makes Updates Ahead Of Black Friday

Google Search adds detailed product cards, other shopping tools ahead of Black Friday


In time for Black Friday, a number of product and shopping-related features are rolling out to Google. Google's comparison tool began rolling out earlier this month and allows users to compare prices, reviews, and specs between two products.

Knowledge panels for products are adding descriptions with links to the manufacturer's website and various carousels of product photos, "Editorial reviews," and videos.

There is also a carousel of different retailers selling the product under "Shop on Google" with both shipping and in-store pickup options listed.

Ahead of Black Friday, Google interestingly notes that searches for "best" on that day have "more than doubled over the past two years on mobile."
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